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NORMAL is a retailer specialising in personal care products that was founded in 2013 and now operates in six European countries. The company is currently opening up to five new stores each week, giving customers the chance to purchase “low-priced and exciting everyday products from brand names”. For retailers, rapid growth not only means new requirements and challenges – it also gives rise to new opportunities for warehouse logistics. In NORMAL’s case, the company’s warehouse went from a small basement in its first store to a 37,000m2 warehouse in the space of just five years. With the aid of LYDIA Voice – the clear favourite among staff in a direct comparison with other pick-by-voice systems – the company was able to overcome the challenges associated with its expansion.
NORMAL is a Danish supermarket chain primarily selling non-perishable foods and personal care products from national brands. It was founded in 2013 by Torben Mouritsen and Bo Kristensen, with its first store opening in Silkeborg, Denmark. Its largest markets are Denmark, France, Norway, Finland, and Sweden.
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